Shrink sleeve labels play a crucial role in product packaging as they not only provide information but also serve as a marketing tool. These labels are made from a flexible material that can shrink and conform to the shape of the container when heat is applied. This allows for a seamless and visually appealing label that covers the entire surface of the container. Shrink sleeve labels offer 360-degree coverage, making them an ideal choice for products that require maximum visibility and branding promoting.
Furthermore, shrink sleeve labels provide several benefits such as durability, resistance to moisture and abrasion, and the ability to withstand extreme temperatures. Think about it, when your sticking labels peels from your product, what will it delver negative impression to customers.
These labels are also tamper-evident, ensuring the safety and integrity of the product, this could potential prevent criminal and lost ;Chicago 1982, 7 people were killed because potassium cyanide added in some products.
With their eye-catching designs and ability to create a unique look, shrink sleeve labels with safety have become increasingly popular in various industries.
Thanks to the new digital technology, there is not necessary to order huge amount of labels because of minimum order quantity (MOQ). The digital printing is almost no MOQ. You could compare your label design without waste and increase speed to market.
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Selecting the appropriate material for shrink sleeve labels is essential to ensure the label's performance and durability. The choice of material depends on factors such as the product's packaging requirements, the environment in which it will be stored or used, and the desired visual appearance.
Some common materials used for shrink sleeve labels include PVC (Polyvinyl Chloride), PET (Polyethylene Terephthalate), OPS (Oriented Polystyrene), and PLA (Polylactic Acid). PVC is known for its excellent shrink properties and is widely used in various applications. PET offers excellent clarity, making it suitable for products that require a transparent or glossy appearance. OPS provides high shrinkage and is often used for products with irregular shapes. PLA is a biodegradable and environmentally friendly option that is gaining popularity.
It is important to work closely with your label supplier to determine the most suitable material for your specific product and requirements. Dase-Sing is expert to determine how the different inks to be presented on different materials.
When designing shrink sleeve labels, it is crucial to consider the shape of the container to ensure a perfect fit. Different container shapes require different label designs and application techniques.
For bottles with straight sides, a full-body shrink sleeve label that wraps around the entire circumference of the bottle is commonly used. This provides 360-degree coverage and allows for ample space for branding and product information.
However, when dealing with curve shape bottles, special attention needs to be given to the label design. The label should be designed to accommodate the curves of the bottle without distortion or wrinkling. This can be achieved by using shrink sleeve materials with higher elongation properties or by incorporating perforations or cuts in the label to allow for better conformance. Also, you can use venting holes on label to fit the label closely to container.
It is advisable to conduct thorough testing and prototyping to ensure the shrink sleeve label fits perfectly on the container and enhances its overall aesthetic appeal.
For bottles with a straight cylindrical shape, the label Layflat should be equal to the circumference of the bottle plus tolerance. This ensures that the label wraps around the bottle seamlessly without any gaps or overlaps. The label length is desired coverage area plus tolerance. The underlap type needs to check and test carefully for the length decision.
In the case of curve shape bottles, the label length should be carefully calculated to account for the curvature. The label should be long enough to cover the entire surface of the bottle without excessive stretching or wrinkling. It is advisable to consult with a label supplier or packaging expert to determine the ideal label length for your specific container shape.
Designing shrink sleeve labels for curve shape bottles requires careful consideration of the bottle's contours and the desired visual impact.
One important aspect is the distortion factor. Due to the curvature of the bottle, the artwork on the label may appear distorted when applied. To minimize this distortion, it is recommended to use specialized design techniques such as tapering, stretching, or utilizing anamorphic distortion.
DASE-SING i-Vision is an orientation system mainly used to fix a position for the passing containers to a certain direction
Another consideration is the seam placement. The seam, where the ends of the label meet, should be strategically positioned to minimize visibility and ensure a seamless appearance. This can be achieved by placing the seam at the back of the bottle or incorporating it into the design elements.
The folding line is the minor part but is important at square bottle. Considering the label artwork to be put on square bottle flat side (not at corner), it is important to consult with sleeve machine vendor where to put the folding line.
Additionally, incorporating perforations or cuts (venting holes) in the label can help improve its conformance to the bottle's curves and reduce the risk of wrinkling or bubbling.
Working closely with a graphic designer and label supplier can help ensure that the shrink sleeve label for curve shape bottles is visually appealing and fits perfectly on the container.
When designing shrink sleeve labels, there are several key points to be noticed to create an effective and visually appealing label:
1. Branding and Product Information: Ensure that the label prominently displays the brand logo, product name, and essential information such as ingredients, usage instructions, and regulatory compliance.
2. Color and Graphics: Use eye-catching colors and visually appealing graphics to grab the attention of consumers. Consider the brand image and target audience when choosing the color scheme and design elements.
3. Font and Text: Select a legible font and appropriate text size to ensure that the information on the label is easily readable. Avoid overcrowding the label with excessive text.
4. Hierarchy and Layout: Organize the information in a clear and logical hierarchy. Place the most important elements prominently and ensure that the overall layout is visually balanced.
5. Finishing Options: Consider incorporating special finishing options such as metallic foils, embossing, or spot varnishes to add a premium and tactile feel to the label.
6. Protection of the product: Protection from UV light and avoid the printing on the container from being scratched off.
7. Testing the package design at vendor's testing line with prototype film and bottle and fine tune the dimension from result.
By paying attention to these key points, you can create shrink sleeve labels that not only attract consumers but also effectively communicate your brand and product attributes.
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